Tuesday 19 August 2008

Warner Music inks deal with We7

Will be the first base to offer paid-for MP3s




LONDON -- Warner Music is the modish major to sign up to U.K.-based ad-funded on-line music avail We7, and it is the first base to offer paid-for MP3s on the platform.

Users canful stream inexhaustible tracks and full albums for liberate on We7.com, in return for listening to short, targeted adverts before each track. The Oxford-based servicing began streaming free medicine from Sony BMG artists in April.

Warner Music U.K. will licence its full digital catalogue for streaming as substantially as making it uncommitted as paid-for MP3s to We7 from October.

The liberate music player is integrated into the download shop, allowing users to purchase tracks straight away. As part of the agreement, the two companies will also allow a reach of value-added digital products including album bundles with additional tracks, videos and interactive booklets.

"This innovative partnership brings together two increasingly popular modes of using up, ad-supported streaming and MP3 downloads, to create a rich, versatile digital music experience that will monetise a all-inclusive spectrum of consumer